Website development is becoming a necessity for all business types nowadays, whether it's to allow bookings or to show off your product - it's almost certain to give your business a boost without you even realising. It's crucial that your website meets the requirements of search engines such as Google and Bing in order for it to be ranked highly and for your website to receive visitors on a day to day basis. We love website development but we love it even more when we are asked to do SEO alongside it, as this creates a massive potential in your new website to be top of the charts when users are searching for your services and products.
In this blog post, we will discuss how we think websites should be in this stage in time - 2018. We will obviously come back with a new blog post to keep everyone updated on best practices - keep in touch. We'll keep this blog post nice and short and come back with more best practices in the coming weeks.
We all think websites should contain as much 'stuff' as possible. Elements all over the place, and as much information as you could possibly fit into the website to explain everything your business does and how.
Have you thought about why websites nowadays keep things simple?
“If you can't explain it to a six year old, you don't understand it yourself.” - Albert Einstein
Let's talk about navigation, navigation is the key to success. You need to be able to navigate to websites as quickly as possible without too many clicks. The navigation bar at the top of the website should not be filled of clutter - now what do we mean by clutter here? Clutter in navigation bars is when there are far too many links and nesting such as dropdown menus. When there are too many links, the user spends more time deciding what to click, rather than clicking something and seeing the most important information possible.
However, it highly depends on what sort of business you are. There is a reason why startups and small businesses have a one page website, also known as a landing page - they want to keep their information condensed into the the least amount of links as possible and show the most important information about the services and their products. When you look at websites that are for legal companies such as law firms, they have a lot of content nested as they need to provide as much information as possible. Now since we develop mainly for small businesses and startups, we'll talk more about how we can keep things simple - simplicity is the key.
When you are developing a website, you must look at whether or not the element you are creating is important or not to the user. Will they click it? Will it blend in with the design? Can you implement the element on another page that has better relevance in terms of the content? You must look at the importance to the user on the page. For example, there is no point in having a subscribe button on any page that isn't showing content that they can be kept updated to.
Sectioned (Is this even a word?!) Content
It's important that content on pages are separated. Have a look at our homepage and see how we have sectioned our content. We use grey and white sections to allow the user to follow the content flow very easily, with them not crossing their eyes accidently onto the next section suddenly. Keep the content scannable - what we mean is, keep the content visibly clear and most forefront of your page. Make sure you use headings and different font-weights to section breaks in content as those headings will most likely be the first things that users read.
Digital Marketing and SEO (Search Engine Optimisation)
A website is not complete without digital marketing and SEO. In the most simplest terms, the website must be optimised for search engines, such as Google and Bing, to easily identify your website to local users and users that are searching for your services and products. More on this later with our upcoming blog posts.
That's all for now, we have lots more to say but we will be back relatively soon with more tips on website development.
What do you expect from our upcoming blogs?
We'll be blogging a lot in the coming weeks, we'll be looking at different elements of making a website the best possible. We'll be looking at Umbraco CMS advantages, website development top tips, SEO and digital marketing tips and to add a bit of spice on the topics - we'll even talk about photography!
We would just like to thank you for reading this blog post and wish you well with your website. Should you require any advice on your website or a new website, we are more than happy to provide a free 30 minute consultation - use the contact buttons below or the live chat, or visit our contact page to get in touch with us. We look forward to hearing from you.
P.S. "Sectioned" is a word, obviously. ;)
Post by Imdad Ali, CEO of Blue Lead Group Ltd.